FreshBrand was established by "creativity"... with the abilities to realize the future to synthesize many strategic ideas and attractive products for customers, bridge the gap between customers, remove chronic problems of brands.

FreshBrand starts to talk about "innovation"... as a process of "brand consultation" to help companies to find, design, build up... and renew their own brands. Specifically, in this campaign, product differentiation strategy is emphasized as a mayor step and plays an important role to promote brand images and secure a positive position in the "cognitive black box" of customers.

We will carefully identify "Gap" of brandname based on general principles to encourage companies to consider and decide wisely. They are: difference, cooperation, innovation, recognition...

Finally, we want to talk about principles of "Reverse"... because it is an important aspect to create suitable brandnames in today business. For examples, reverse of brandname concept, customer groups, design...; Following by many other examples and exact case studies to explain "How can customers take the leading role to influence a brandname?" and methods which generate profits for companies later.