Tư vấn thương hiệu, nhận diện thương hiệu, tư vấn tái định vị thương hiệu, tư vấn chiến lược marketing, thiết kế logo, thiết kế bao bì
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Our thinking

RENOVATION OF VISUAL BRANDING ENABLES MANY EMOTIONS

Between trends of profound branding changes, in our perspective, also a daily communication language between FreshBrand internally and local companies "the biggest gain of a brandname is not to be the pioneer of a market, but the pioneer of reaching customer's mindset. This belief leads to many visual interactive innovations which not only bring emotions, connect hearts and minds of all individuals.

To be successful, "a brand name must initially have a big goal, a meaningful story; also have an excellent society, a good positioning strategy, a clear set of core values, a precise character, uniqueness, consistence, a strong voice, a unique lifestyle".

What we do

We are creative designers who actively remove standardized options and nuture passions of having “contradictive thinking” because it is the foundation of true creativity.

We work to fulfill the gap between awareness and implementation, to discover new solutions based on 4 power sources: understanding, intuitive thinking, imagination, idealization.

Understanding

    Nowadays, it is a customer-driven market and understanding is a highly valuable asset. Understanding enables us to get the motivations of clients, employees and suppliers, also reinforce the relationships of every party. Help us to find solutions to deal with difficult challenges of companies and their own clients as well. Help us to gain the insights and organize a creativity team, also to synthesize many interesting experiences for brands.

Intuitive thinking

    We think that intuitive thinking is the quickest method to understand every situation. While logical thinking will help us to build up and prove ideas, intuitive thinking help us to solve challenging problems on a general perspective.

Imagination

    Using imagination allows us to easily brainstorm many correct alternatives to build up a visually interactive experience of brandname, create many prominently perfect combinations between ideas, activities and resources.

Idealization

    We idealize brands by focusing on faults, errors or issues which we believe that “It must be changed”. Innovate the brands from the current situations to the upgraded, enhanced situations.

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Our approach

This represents our belief that an excellent design cannot be synthesized without passion, intelligence and – above all – personal commitment, and has been interpreted by a list of investments in 9 years in all business fields

Listening and understanding
Promote sincere discussion, without criticizes.
  • Meeting
  • Cooperative workshops
  • Measurement – diagnosis
Empathy
Throughly identify the problems in human resources and oraganization management.
  • CommuBrand positioning and product
  • Impact study
  • Change management
Synthesis, brainstorming
Discover sustainable binders, meanings.
  • Communication strategy
  • Debut strategy
  • Brand manifesto
Creativity and innovation
Design a well-rounded solution and innovation, perfect adaptation.
  • Brand consultant
  • Research & Insight
  • Innovation
  • Naming
  • Strategy & positioning
  • Brand architecture
  • Brand story
  • Value proposition
  • Brand culture
  • Logo
  • Tagline (or slogan)
  • Packaging
  • Label design
  • Website design
  • Brand spaces
  • Photography business
  • Pringting
Activate and support
Experienced experts and specialists. More than 9 years of experiences in strategy & platform cosultation, graphic design and interface design to accumulate a well-versed experience.
  • Brand management
  • Website design
  • Mobile application
  • Digital publication
  • Social media
  • POSM
  • Poster
  • Photograph business
  • Integrate into space
  • Brand space design
  • Design of retail points
  • Registration of intellectual property
  • Manufacturing and Construction
  • Printing
ABOUT US